Agent Skills / Headcount - Marketing
Behavioral Marketing
From the headcount AI org chart for Claude Code
Applies decision science and cognitive bias research to marketing and product decisions — how people actually choose under uncertainty, and how framing, defaults, sequencing, and social context change behavior. Use this to diagnose why a well-argued offer is not converting, to structure choices and
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Behavioral marketing People do not evaluate offers on merit and then act. They decide fast, under uncertainty, using whatever the context makes salient — and then explain the decision afterward. Marketing that assumes otherwise loses to marketing that does not. The effects that most often explain a stuck conversion Reference dependence. Nothing is judged absolutely. A price is high or low relative to whatever was shown first, so what you present…